Tuesday, 1 June 2010

First Ever Peated English Whisky Goes On Sale in Norfolk




First Ever Peated English Whisky Goes On Sale in Norfolk

The first batch of what is believed to be the first ever peated English malt whisky goes on sale on Monday 7 June at St George’s Distillery, Roudham, Norfolk, home of the English Whisky Company (EWC).

Some 2,500 bottles of Chapter 9, the EWC’s peated malt whisky will be available at £39.99 a bottle.

Jim Murray, international whisky critic and author of the Whisky Bible speaking to Reuters earlier this year said: "The EWC's peated whisky is way up there and is of an exceptionally high quality. A number of Scottish distilleries just don't achieve that. Partly, that is because EWC is a small company and they ensure what they are producing is of high quality and every cask counts. They are on the path to gold."

St George’s Distillery is open daily 10am to 5.30pm. Distillery tours run on the hour from 10am to 4pm. St. George's Distillery, Harling Road, Roudham, Norfolk, NR16 2QW, tel. 01953 717939, www.englishwhisky.co.uk.

The English Whisky Company has been the lifetime ambition of its founder James Nelstrop, who celebrates his 65th birthday on Monday 7 June. The idea was finally given the green light in November 2005. One year later, the building design had been agreed, planning permission granted and a whole new distillery, conference centre, visitor attraction and warehouse built from scratch on a beautiful 10-acre site. Distilling began in November 2006.

The first distiller at St George’s was the world-renowned Iain Henderson of Laphroaig fame. Iain set up the distillery and trained his successor David Fitt, who has continued the tradition of “quality first – regardless!” The Nelstrop family is the sole owner of the business, with no outside investors. This allows the distillery to make great whisky as it’s first priority and provide a return on capital a distant second.

The EWC’s first release last December, a non-peated whisky, was also well received by whisky critics.

Andrew Nelstrop, Managing Director, The English Whisky Company said: “We are delighted that our peated whisky has received critical acclaim. We are also look forward to getting feedback from our customers.”

Lydia Smith, Team Manager, Norfolk Tourism said: “It is great for Norfolk that we have such a high-quality new food and drink business, which is developing a truly world class reputation.”