Friday, 12 November 2010

Tourism Survey Reveals ‘Staycation’ Boost to Norfolk’s Economy

Figures released by East of England Tourism have revealed that the value of tourism in Norfolk increased from £2.5 billion in 2008 to £2.6 billion in 2009. Tourism related employment increased from 47,269 to 49,652, a 5% growth and is now 14% of the workforce.

Tourism Statistics
2008 2009
Total tourism value £2.5bn £2.6bn
Tourism related employment 47,269 49,652
Day Trips (millions) 25.465 26.734
Day Trips spend (millions) £916.355 £954.825
UK residents staying trips (millions) 3.747 4.092
UK residents staying nights (millions) 13.036 14.066
UK residents staying value (millions) £638.417 £674.807
Overseas visitor trips (millions) 0.232 0.221
Overseas visitor nights (millions) 2.045 1.785
Overseas visitor spend (millions) £92.308 £80.663

Lydia Smith Director Norfolk Tourism : “The statistics confirm the ‘staycation’ phenomenon. In England in 2009 the domestic overnight trips grew by 8% and spend rose by 5%. These figures are reflected by Norfolk’s tourism industry performance, with the value of day trips and UK staying visitors increasing significantly during the year. Intelligence from the industry for 2010 shows that the ‘staycation’ has continued, although this year visitors have been more careful with their spending.”

Councillor Ann Steward, Cabinet Member for Economic Development, Norfolk County Council said: “The tourism statistics for 2009 and the reports from the industry for 2010 are very encouraging, especially during these difficult times. It is excellent news for the county’s economy that tourism related employment is showing real growth.”

The UK Tourism survey showed that trips to the East of England for the period April to June 2010 were up 1.82% on the same period in 2009. East of England Tourism’s Business Confidence Monitor for July to September 2010 revealed that 71% of accommodation providers and 57% of attractions experienced an increase or no change in the volume of guests or visitors. Some 75% of businesses said that returning customers had the most positive impact on their business.

Norfolk Tourism is the county's established public and private industry partnership. Funded by its 55 partner organisations, the partnership is designed to act as a forum for all Norfolk's tourism businesses and local authorities, , tel. 01603 222846. See our free to use image library at

Tourism Volume and Value Figures
The figures were produced by East of England Tourism using the Cambridge Economic Model. The model uses information from national tourism surveys and regionally based data. All figures have been rounded up.