Thursday, 10 February 2011

Merrivale’s 50th Anniversary Launches Norfolk Attractions Brochure Campaign 2011

Peter Williamson, Chairman of Norfolk Tourist Attractions’ Association (NTAA) and owner of Merrivale Model Village, Great Yarmouth, celebrated the publication of NTAA’s 2011 brochure and Merrivale’s forthcoming 50th anniversary with Norfolk Tourism Director, Lydia Smith and Kirsty Burn Great Yarmouth Tourism Marketing Manager at the model village on Wednesday, February 9.

Some 500,000 NTAA brochures promoting the county’s top attractions will be distributed to more than 3,500 outlets throughout the East of England. Founded in 1991, the association currently represents more than 100 attractions in Norfolk and North Suffolk.

NTAA Chairman, Peter Williamson said: “Norfolk’s visitor attractions had another good year in 2010 and we are confident of a successful season in 2011. Many of our members are now open all year round and offer a superb choice for both Norfolk residents and visitors to the county. Our brochure, combined with puts NTAA at the forefront of Norfolk’s tourism industry.”

“I am really looking forward to celebrating Merrivale’s 50th anniversary on Mother’s Day, Sunday, April 3,” continued Peter Williamson, “when admission to the village will be just 50p – 1p for every year of Merrivale. We hope that many of our friends will join us on the day.”

Peter and Shirley Williamson bought Merrivale Model Village seven years ago. Since then they have invested £500000 in refurbishing and improving the village, adding something new each year. New attractions in 2011, which will ready for opening on Saturday, March 26, include St Merrivale’s Church, Uncle Stein’s Big Top Circus, Bogit & Sons Executive Close and The Royal Yacht Club, as well as 200 new Merrivalians.

Norfolk Tourism Director, Lydia Smith said: “Norfolk has a fantastic variety of attractions, from historic houses and gardens, to theme parks, zoos and craft centres. NTAA’s brochure is a first class guide to the county’s top days out and is a must for both visitors and residents. Congratulations to Merrivale Model Village on its 50th anniversary and to Peter and Shirley Williamson who have worked so hard at the village for the last seven years, the attraction is one of Great Yarmouth’s real gems.”

NTAA’s brochure highlights attractions accredited under the Visitor Attractions Quality Assurance Scheme and features money off vouchers worth more than £150. Copies of the NTAA brochure can be ordered/downloaded via or

Merrivale Model Village is open daily from 10am from March 26 to October 30. From July 24 until September 1, visit Merrivale after dusk to see the buildings and houses come alive, as street lamps are lit and lights appear at windows. Merrivale Model Village is located between Wellington Pier and Pleasure Beach Gardens on Great Yarmouth’s seafront. Tel. 01493 842097,

Norfolk Tourism is the county's established public and private industry partnership. Funded by its 55 partner organisations, the partnership is designed to act as a forum for all Norfolk's tourism businesses and local authorities,, tel. 01603 222846. See our free to use image library at