Wroxham Barns, one of the first businesses in Norfolk to join VisitEngland’s Visitor Attractions Quality Assurance Scheme (VAQAS), has just completed its 11th annual inspection with flying colours.
The VAQAS report, which can be read in full on Wroxham Barns’ website, commends the Broads attraction for delivering: “…a very high quality of visitor experience with the excellent range of varied activity again increased with the substantial development of the retail outlets, Funfair and Junior Farm.”
“Our aim is to provide the best day out in Norfolk,” said Ian Russell, Director Wroxham Barns. “ We are always looking to improve the quality of the visit and completed a £400,000 investment programme over the winter. This included the new piggery and Piggy’s Play Sty soft play barn in Junior Farm, as well as a new retail building for LeGrice Roses and an extension to Uncle Stuart’s Brewery with a bar and dedicated outside seating area.”
“We value the feedback from the VisitEngland assessor,” added Mr Russell, “as it helps us plan further improvements to both the visitor experience and our customer care.”
The restaurant was particularly commended in the report for providing an excellent dining experience, along with The Gallery (ladies and mens clothes and gifts) for its high quality standards.
Richard Ellis, Chairman Norfolk tourism said: "Congratulations to Ian Russell and the team at Wroxham Barns for such an outstanding VAQAS report. It is well deserved. Thirty-seven of Norfolk’s attractions are currently members of the scheme and find the process of inspection and feedback a valuable management tool, as they work to improve customer service standards and visitor facilities. I commend VAQAS to all attractions in the county."
Wroxham Barns, www.wroxhambarns.co.uk, tel. 01603 783762, is open daily 10am to 5pm, 10 miles from Norwich, take A1151 to Wroxham then follow brown and white tourist signs for 1.5miles on the Tunstead road. Free parking.
The Visitor Attraction Quality Assurance Scheme, which is managed by VisitEngland through its network of regional assessors, has a strong reputation for instigating, modifying and shaping change to the customer experience at visitor attractions across England.
Following successful trials in 1998 in the South West and then in the East of England, VAQAS was officially taken centrally by VisitEngland in 2001. The scheme encourages participants to make VAQAS work for them as a management tool. Industry support has been consistently strong with participants eager to take on board the recommendations of their local assessor, www.visitengland.org.